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Bring AI answers to your audience. Accelerate engagement. Capture revenue.

Through a new FIPP x ProRata partnership, FIPP members can now embed Gist Answers — the world’s first decentralised AI answer engine — directly into their sites at zero cost. Drive 3x higher engagement and unlock a new stream of AI-driven advertising revenue.
No cost. No exclusivity. Withdraw anytime.
Note: Gist Answers currently only supports English-language content. Don’t have English language content? You can join the waitlist at the bottom of this page.
New image - FIPP x ProRata
An illustration of the Gist Answer customizable entry point featuring suggested questions, and an answer with full proportional attribution and an AI advertisement.

Why publishers are adopting Gist Answers

Transform the AI threat into a growth engine. AI platforms are capturing traffic, brand visibility, and monetization opportunities that historically belonged to publishers. Gist Answers brings that engagement back to your environment

  • 3x Higher Engagement: Leading publishers have observed more page views, longer session durations, and higher user return propensity, from early deployments
  • Brand & Editorial Control: Align the widget with your brand, use suggested questions (crafted by editorial or autogenerated) to direct readers to high-value content, and tailor answer tone and structure to resonate with your audience.
  • Incremental Revenues: Unlock incremental publisher-owned ad inventory, and earn your fair share of revenue wherever your content contributes value across the Gist Answers network

Two ways to earn

New Incremental Revenue, Zero Effort.

  1. Direct Monetisation: Increased engagement = increased publisher-owned ad inventory. You keep 100% of the revenue from display ads placed around the widget on your site.
  2. AI Ad Share: Earn a 50% share of revenue from hyper-contextual AI ads generated within Gist Answers, proportional to your content’s contribution

Built for publishers

Gist Answers is designed to protect publisher value and give them back control.

  • Radical Transparency: Every answer includes clear, proportional attribution and accurate citations for every source used, which build and maintain audience trust
  • Content First: The engine prioritizes your on-site content before enriching it with external licensed sources
  • Lightweight Setup: Go live with just 5–10 lines of code. Most integrations launch within days
  • Protect Your Intellectual Property: Our Retrieval-Based AI (RAG) means your content is never used for model training
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Get started in minutes

  1. Opt-in: Review the agreement and fill out the 60-second form to become a partner
  2. Connect Feeds: Share your RSS, API, or file upload
  3. Launch: Receive your branded widget and start capturing AI engagement

No cost. No exclusivity. Withdraw anytime.